Glossary of Frequently Used Terms

Like all industries, webdesign has its own language. SNB Consulting Services has created a glossary of frequently used terms to help guide you.

Website Elements

Individual parts arranged on the webpage to organize the information presented, example: banner, navigation and columns.


The top section of most websites. Most commonly they show the company name, logo and global navigation for your website.


Cities have maps to guide you from one place to the next. Navigation is your website's map to guide your visitors. It must provide a clear path for them to find the answers they seek. Most websites have more than one level of navigation to help visitors narrow their search quickly and efficiently.


A graphic image on the internet to advertise a product or service. Banners can be all shapes and sizes depending on the layout of the webpage. Most websites will use a banner with their company logo for their header for identification.


The information you put on your website, text, pictures, diagrams etc.


The bottom section of most websites. Normally the same on all pages, they offer a second location for your website's navigation instead of forcing potential customers to scroll back to the top of the page.

Site Map

Your entire website at a glance with linked page titles to take the visitors to your website directly to the page they’re looking for.

Photo Gallery

There are many options for displaying photos online. If there are a lot of pictures they can be arranged into a photo gallery to make the presentation more interesting and interactive. Sample of a photo gallery.


Short for web-logs, blogs are an online journal. They are a great way to keep your clients up to date and validate your expertise in your chosen industry.

Contact Form

Providing an email address is one way to encourage visitors to your website to contact you. Another is by using a contact form. This enables you to ensure you receive all the information you require and automatically keep track of the questions asked and gather information about the person asking.

Domain Name

The address of your website on the internet, it's also referred to as the URL. The domain name for SNB Consulting Services is

Website Hosting

Rather than store all your website files in your own computer, most small businesses prefer to hire an outside provider. SNB Consulting Services uses

Website Layout

The placement of elements on a webpage for display.

Website Design

Building on the layout the website design incorporates colour schemes, fonts and images to individualize the website to correspond with your existing advertising.


The master copy for the design of the web page. It is saved as a template to ensure changes are not made accidentally to the design when individual web pages are programmed.

Keywords/ Key Phrases

Descriptive words and phrases used to describe the purpose and contents of a website.


Unseen information included in the websites coding to categorize and describe the data displayed on the website for example for a picture the metadata would state the resolution of the image, the date it was taken and even the type of camera used to take the picture.

Meta Tags

Metadata as it applies to websites are descriptions and keywords to describe the website and its contents.

Website Functions

Links, forms, emails, blogs, logins etc are all functions that can be added to your website.

Images/ Pictures - .jpg, .gif, .eps, resolution

When talking about pictures for the web many terms are used.

  • jpeg or .jpg - the type of file usually used for pictures of people and scenery which contain colours that blend into each other for example the gradual change in a blue sky as it goes farther from the horizon.
  • .gif- the type of file often used for logos and images that contain mostly solid colours.
  • .eps - the type of file used for logos and graphics to be used for both online and printing purposes.
  • resolution - the number of pixels per inch used to create the image file the higher the number, the better the quality of the picture.

Animated .gif

Similar to the way Disney used to make cartoons, animated .gifs are a series of images played in succession to appear as if they are moving or changing. Many websites will use them to draw attention to certain items displayed on their website.

Stock Photos

Stock Photos are photos that can be licensed for specific uses. There are several galleries of free images and many where a nominal fee is required before the photo can be used. Care must be used when purchasing stock photos if they are 'rights managed' this means the copyright remains with the photographer and the licence may not include both print and online usage. Royalty free prints come with no such restrictions.


The ease of use for a website, if usability is poor, potential customers will become frustrated and go elsewhere. Alternatively, if your website has a high usability, potential customers can easily find what they’re looking for and be more inclined to return in the future... and as an added bonus, they'll refer your website to their friends.


Throughout the design and creation process, two key factors should be routinely tested: functionality and usability. Functionality ensures that everything on the website works smoothly in the way it was intended. Usability is a huge issue, and should be tested frequently during the development stages. If the customer can't find the information where they expect it via the section names in your navigation, they will give up and leave your website to find one with clearer directions.

Search engines

Google, Yahoo, Microsoft Live and are the big four search engines. Most people use search engines to find information, retailers or service providers. Simply type in a few words describing what you're looking for and the search engine will provide a list of websites it has determined will give the most complete and relevant answer.

Search Engine Optimization (SEO)

Search engines use specific parameters to determine which websites deserve to be high on their results. A company using their website to drive business to their door wants to be as high as possible on the results list. It's no longer just about keywords. Search Engine Optimization is the process of creating your website to ensure the search engines can read your content and evaluate its relevance when compared with all other websites devoted to the same subject.

Google Webmaster Guidelines

Following these guidelines will help Google find, index, and rank your site on their results listing. The higher the rank, the better. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the 'Quality Guidelines', which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on or any of the other search engines.

Contact SNB Consulting Services today to find out how we can help your business grow. Email or phone (604) 202 4519.