Reference Reading

Because change is so rapid, it's more important than ever to keep yourself current with the facets of internet marketing. It's also important to have a good basis for understanding of your business and the best way to reach your audience so that you aren't jumping at every bell and whistle just because they're shiny and new.

We've compiled a list of several books in our reference collection. If you have any books that you've read and think should be added to this list, please email SNB Consulting Services at the title and author of the book so we can upload it to this page.


Creating your Business

167 Tax Tips for Canadian Small Business: Beat the Taxman to Keep More Money in Your Business by Stephen Thompson. Make sure you get the most up to date edition, he revises it every year to help you take advantage of new changes in Canadian Tax Laws.

Canadian Small Business Kit For Dummies by Margaret Kerr. A simple, easy to follow guide to set up your business.

Crush It! by Gary Vaynerchuk. Practical advice for turning your passion into your main source of income.


Internet Marketing and Social Media

I'm on Linkedin--Now What: A Guide to Getting the Most Out of Linkedin by Jason Alba.

All a Twitter: A Personal and Professional Guide to Social Networking with Twitter by Tee Morris

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy, 2nd edition by Maria Veloso.

WordPress For Dummies by Lisa Sabin-Wilson. Explore theme development for blogs.


Web Design Fundamentals

Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug

Building Web Sites All-in-One For Dummies by Claudia Snell

Search Engine Optimization All-in-One Desk Reference For Dummies by Bruce Clay and Susan Esparza


Basic Programming

HTML, XHTML, and CSS: Your visual blueprint for designing effective Web pages by Rob Huddleston.

Search Engine Optimization All-in-One Desk Reference For Dummies by Janet Valade