No-Fail Navigation
A potential customer just arrived on your website. They have questions. A path to the answers must be obvious. Your website has less than 30 seconds to engage visitors before they browse to your competitor.
Website navigation works like street signs, pointing the way to the information they seek. Navigation must be clear, easy to recognize and relevant.
Navigation and content work hand in hand to create your customer's trust in your ability to fulfill their requirements. Navigation must make sense to your target audience. What is logical for you, might not be for a first time visitor to your website. The words and phrases you use for navigation and content will be different for tech-savvy teenagers than high profile CEOs. It's not enough to test your website to make sure the links work. SNB Consulting Services uses third party testors to make sure your website navigates the way your potential customers will expect it to.
Added bonus - clear navigation also makes it easier for the search engines to analyse your website and thus rank it higher on their results list.
Contact SNB Consulting Services today to find out how we can help your business grow. Email sue@snbconsultingservices.ca or phone (604) 202 4519.
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